Design can be a powerful tool in a certain society’s taste. Different cities and areas have individual ways of expressing their meaning and culture. Music, personalities, sport, fashion, mainstream media and even random tagging on walls and streets creates a togetherness that is unique to the harbouring city.
Wellington, as an example, is New Zealand’s design capital in my view. It is the perfect place to learn your creative trade. Wellington begins the fads, fashions and music movements throughout the country and even internationally.
Something as simple as chalk writing on a pavement or wall can stop people in their tracks and be inspired to follow their dreams and ideas on life. Imaginations are grasped and in turn, design evolves, movements are started.
I have walked around Wellington and seen numerous tags, stencils and chalk writing and thought about my future, what I can achieve with design. I am in the process of starting a fashion label and it has been random scribbling that has gained my forward attention.
NOT LIVED FOR LOVE
MAY BE SHALLOW - Instead of walking past somebody on a street and thinking 'that's a cool shirt', I tried to combine the aesthetic qualities as well as a meaning behind Wellington's culture, to ignite our brains for a few minutes after seeing this t shirt.
My own adapted version - still in it's draft stages but it is to grace a black t shirt.









